Website promotion

"Website promotion in Internet", "correctly promote a website in Google", "optimization of sites for the searching systems" – such suggestions can be found in the Ukrainian segment of the Internet. A basic task of website advancement is a directed traffic getting for a website by the increasement of “working website” rating in the searching system like Google, Yandex and other. The working site is a website which is visited. In obedience to statistics, the large stake of visitors comes on the websites from the searching systems.

Research shows that 90% of cases users do not go beyond the first page (TOP10), which Google displays on request. In order to successfully work and makes a profit - it is imperative that to your website took place not less than ten leaders. This can be done with the help of integrated activities which have the name - search engine promotion of websites.

We offer you an effective and comprehensive approach to solving this problem. Growth in sales of goods and services is achieved through our professional approach to clients and individuality at all stages of website production, professional analysis of the results advancement (promotion) of website .

This procedure ensures grow of potential customers. Work is aimed at light serching of your website by search engines because your web resource will be represented in the top positions in searching with Google, Yandex.

Main stages of website promotion:

1. Targeting of advertising company
Main targets:
- be indexed by search engines site;
- take a high rank in search engines for the most interesting types of queries;
- Overtake your competitors' positions on the issue of search engines;
- increase the number of visitable places your website (traffic);
- search for the right clients;
- earnings for contextual advertising or affiliate program;
- other purposes.

2. Creating semantic core
The next step: we find the queries (search terms) that are most relevant to the theme of your web resource. At this stage we perform an analysis of your future internet audience, age, interests, put yourself in the customer and represent what queries would be most appropriate for your site. Our projects specialists are able to find a set of search phrases that are most revelantny pages of your site. Promotion of websites in search engines is the most interesting to us keyword which has a number of features. It is desire to describe all the actions that we use for promotion here described is not possible. We will inform you only about a few ways.

Website promotion for high-demand

First of all, we give a definition to the high demand. High queries - the keywords that your potential customer enters a search string in the most often. For example, can be attributed to such queries such as "properties", "Cars" and so effective value of promotion Web sites in search engines - a guarantee of a large influx of potential customers to your website, this promotion of the site can bring more profit and your company.

Promote website only relying on high keywords is possible with a large budget. This is due to the fact that the Internet market, high level of competitiveness queries.

Web site promotion for mid-range needs

Such queries usually consist of two or more keywords. For example, we can promote your online resource for such key phrases "Buy properties". Let's say that this is the best option, on the promotion of web site for such a keyword can bring to your company site is much more potential clients and financial costs for this method of promotion does not require capital, such as in building the first case.

Web site promotion by low-frequency queries

Promoted by low-frequency queries in search engines, in most cases, have a regional focus and consist of three or more words. We will present such low-frequency queries for promotion: "Buy properties in Lviv", "buy baby furniture in Lviv" or "cink plate Lviv. It is reasonable that number of potential visitors to your site has decreased in numbers - but! kurentnost such requests is much lower than the high from here, and promotion web site can be produced by a large group of hand column. "Promote website in this case would be much more easier, faster, and with fairly minimal cost. chance of reaching the TOP 10 search engines in This move - a far more higher.

3. Analysis of competition in each of the requests and site audit
When we get semantic core we analyze the market and define your direct competitors, the methods of promotion, position and prospects. Typically in the analysis of competition there are many nuances and we adjust some of our past point plan to promote your site.

After getting acquainted with the competition, we conduct site audit. In an analysis of your website we find out his strengths and weaknesses, analyze how the current search engines are to your site (indexed by whether there are any filters, who earlier referred to the site, etc.)

Until this point we do not produce any action on the site, neglyadya the fact that we spent a lot of work. Was carried important part of the work, without which it is not possible, no promotion. This work is not always understood by our customers as a result of personal appearance never changed, but only after we are done you can move on.

4. Internal site optimization
First, to back investment promotion site, is the need to align coding pages in the "normal" view. What does this mean? Optimizing Web resource requires a correct and well-written headlines site, littered simplify the code, and other completely useless items that do not offer search engines perceive your web resource. Usually this work is doing our optimizer. We umominali that promotion website web to correctly compile the text, which we will post on the site. This stage of optimization may not be noticeable, but the importance of the dispute is not necessary.

5. External site optimization
Foreign optimization (promotion) of your website - this is a very important part of work on the promotion web resource, search engines now determine all the external links to your site for a popularity rating of the Web resource (and of course finding a site in a particular location when issuing a list of search engines). If all the work we have done before, can only be executed once, then the external promotion of your web resource is constantly (monthly) in order to maintain the necessary position in search results.

How it looks like in practice?

You contact with our manager and tell their wishes. Suppose you are a representative of the Lviv Agency property and make sales of apartments and commercial property, you can put the question this way:
"We would like to order to promote our agency property following keywords":
- ''real estate agency Lviv''
- ''apartments in Lviv''
- ''Commercial real estate Lviv''
I want to see our web resource in the TOP 10 (1 st page) Google search on these requests.
Everything from that moment on, our work begins.
Actions:
1. We make an analysis and evaluate the effectiveness of your web resource
2. We select additional options for your keywords that are suitable topics of your resource.
Key words that we picked up:
- ''apartments in Lviv''
- ''property Lviv''
- ''accommodation in Lviv''
- ''apartments for sale in Lviv''

3. Keyword analysis for the number of interested potential clients in search systems of:
''property in Lviv'' = 364 person/month
''properties Lviv''= 220 person/month
''accommodation in Lviv'' = 120 person/month
''apartments for sale in Lviv '' = 433 person/month
''real estate agency Lviv''= 83 person/month
''apartments in Lviv''= 117 person/month
''commercial real estate Lviv'' = 140 person/month

Determine the cost of the advertising company on your site. The cost of promotion of sites under regional needs (if in the name of the query is the word "Lviv") is from 25 USD / per search phrase.

The cost of moving a web resource depends strongly on the theme of competitiveness. In general Ukrainian keywords(they are more thematically-competitive than regional) cost of promotion above: from 50 USD/ per phrase (for example, "real estate" = 1,967 people per month.).

4. Internal site optimization for selected queries:
Optimization of the text on the site
Optimization of internal code (HTML-code that is invisible to the user)
More on clearance of site structure

5. External site optimization
Foreign optimization is a critical step in advancing a web resource. Our optimizers improve the "credibility" of your website in the eyes of search engines. The result comes through the daily work to improve the quoting of the web resource in the network, analysis, search algorithms and the degree of competition promoted by the site. Foreign optimization is advertising on the Internet, and is directed at improving the position of the web resource in the search engines.

6. Provide progress report
Removing advance a site in the TOP10 ca usually takes 1-1,5 months on regional needs and 4-6 months for general Ukrainian demands.

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